The Power of Storytelling | Practical Magic Podcast

buy Lyrica click “I grew up in a place where everybody was a storyteller, but nobody wrote. It was that kind of Celtic, storytelling tradition: everybody would have a story at the pub or at parties, even at the clubs and raves.” Irvine Welsh

On last week’s Practical Magic podcast, I interviewed author and storyteller Laura Jane Williams, we discussed why storytelling is something we do as human beings with human feelings, so on this week’s show I am diving into the subject in more detail, and share a story which has shaped and defined me as a person doing what I do in the world.

On the show we explore:


  • The stories that connect the dots and narratives of our creative lives and businesses.
  • How storytelling is a way of communicating ideas and beliefs.
  • Finding our ‘why’ and why this is so much more important than what we do, or how we do it.
  • The ability that stories have to connect to others through ‘brain to brain coupling’
  • Why stories are just ‘data with a soul’.
  • Why we need your voice, and ways to share your story.

Adult language warning, there are few colourful words peppered throughout the interview.


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